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COM 378 - Public Relations Management And Research

Department: Communication

Description: As the senior capstone course focus is on the leading and managing of everyday matters of a public relations function. Formerly PUBLIC RELATIONS MANAGEMENT: CORPORATE COMMUNICATION.

Credit Hours: 3

Prerequisites: COM 111, 161, 178, 268, and 297

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Fall 2024

  • 001 - Lecture (In Person): T Th 12:35 PM - 1:50 PM , Pete Smudde 3.00 hour(s) , Majors Only

Dates: 08/19/2024 - 12/07/2024

Location: Fell Hall 125 (FEL 125)

Instructor: Pete Smudde

Course Specification: Majors Only

Book Title
ISBN
Author
Edition
Publisher
MSRP
Notes
AP STYLEBOOK (Required)
ISBN9780917360695
AuthorAP
Edition55TH
PublisherASSOCIATED PRESS
MSRP N/A
NotesTextbook/Material Note: The book is available in digital version for computers and smartphones. The 56th edition would work too, as it is the newest edition published in the summer.

PUBLICATION MANUAL AMERICAN PSYCHOLOGICAL ASSOC (Required)
ISBN9781433832161
AuthorAPA
Edition7TH
PublisherAPA
MSRP $31.99
NotesTextbook/Material Note: Students should already have a copy and be familiar with how to use it. Digital versions of this book can be used instead.

MANAGING PUBLIC RELATIONS (Required)
ISBN9781032076768
AuthorSMUDDE
Edition2ND
PublisherROUTLEDGE
MSRP N/A
NotesTextbook/Material Note: This new edition is significantly different from the previous edition, so DO NOT use the first edition

Spring 2025

  • 001 - Lecture (In Person): M W 4:00 PM - 5:15 PM , Pete Smudde 3.00 hour(s) , Majors Only

Dates: 01/13/2025 - 05/03/2025

Location: Fell Hall 152 (FEL 152)

Instructor: Pete Smudde

Course Specification: Majors Only

Book Title
ISBN
Author
Edition
Publisher
MSRP
Notes
ASSOCIATED PRESS STYLEBOOK (Required)
ISBN9781541605114
AuthorASSOCIATED PRESS
Edition57
PublisherBASIC BOOKS
MSRP $25.00
NotesTextbook/Material Note: the book is available in digital version for computers and smartphones. The 56th edition would work too.

MANAGING PUBLIC RELATIONS (Required)
ISBN9781032076768
AuthorSMUDDE
Edition2ND
PublisherT&F
MSRP $77.99
NotesTextbook/Material Note: this new edition is significantly different from the previous edition, so DO NOT use the first edition