COM 238 - Introduction To Advertising

Department: Communication

Description: This course introduces and applies the fundamental concepts and processes of advertising and the advertising industry. Critical thinking and application are emphasized.

Credit Hours: 3

Prerequisites: COM 110

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Fall 2024

001 - Lecture (In Person): T Th 2:00 PM - 3:15 PM , Ellie Yang 3.00 hour(s) , Majors Only

Dates: 08/19/2024 - 12/07/2024

Location: Fell Hall 275A (FEL 275A)

Instructor: Ellie Yang

Course Specification: Majors Only

Textbook Special Instructions: Print or e-book are acceptable.

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

ADVERTISING AND INTEGRATING BRAND PROMOTION (Required)

ISBN9780357721490

AuthorCLOSE, O'QUINN, & SEMINIK

Edition9

PublisherCENGAGE

MSRP N/A

ADVERTISING AND INTEGRATING BRAND PROMOTION (Required)

ISBN9780357721407

AuthorCLOSE, O'QUINN, & SEMINIK

Edition9

PublisherCENGAGE

MSRP N/A

Spring 2025

001 - Lecture (In Person): T Th 11:00 AM - 12:15 PM , Ellie Yang 3.00 hour(s) , Majors Only

Dates: 01/13/2025 - 05/03/2025

Location: Fell Hall 275A (FEL 275A)

Instructor: Ellie Yang

Course Specification: Majors Only

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

ADVERTISING AND INTEGRATING BRAND PROMOTION (Required)

ISBN9780357721407

AuthorCLOSE, O'QUINN, & SEMINIK

Edition9

PublisherCENGAGE

MSRP $97.95